Post by account_disabled on Feb 18, 2024 10:59:05 GMT
If you're a SaaS company like us, you can use retargeting to bring potential customers back into your conversion process. Bloggers can drive visitors back to their blog to see new content. You can adapt your retargeting strategy any way you want to find the best option for your overall marketing needs and goals. Different retargeting channels There are several platforms that give brands the option to retarget, each with unique benefits and features. When trying to choose the right platform for your retargeting campaign, you should keep a few criteria in mind: Budget Goals Typical customer behavior e.g.
, do they use Facebook? Where are they most likely to click on your ads? 1. Retargeting display ads Display retargeting refers to banner ads displayed on websites that allow external ads for example, the Google Display Network. It is also the latestdatabase.com most used channel to publish retargeting ads. For this type of retargeting, you must go through a company like AdRoll, which allows you to set up ads and publish them on sites on the network. Your advertising software works with the different display networks to identify the most relevant audience for your ads, taking into account the cookies stored in their browsers.
After this, you pay according to a formula based on the number of impressions you get or clicks you receive on your ads. 2. Retargeting on Facebook and other social networks Almost everyone is on Facebook, so you can be sure to find your customers here. Social media retargeting allows you to show sponsored posts to people who have visited your website while browsing their favorite social networks. Facebook is probably the most common platform used for retargeting because it is the most general in terms of content and has the widest audience. But, that may not always be the case, you should always think about adapting your retargeting methods based on the business and client objectives: LinkedIn for B2B companies and companies targeting a specific industry or professional segment Instagram or Pinterest for fashion and e-commerce Snapchat for brands looking to target a younger demographic However, Facebook is the platform with the most options to configure your retargeting campaigns.
, do they use Facebook? Where are they most likely to click on your ads? 1. Retargeting display ads Display retargeting refers to banner ads displayed on websites that allow external ads for example, the Google Display Network. It is also the latestdatabase.com most used channel to publish retargeting ads. For this type of retargeting, you must go through a company like AdRoll, which allows you to set up ads and publish them on sites on the network. Your advertising software works with the different display networks to identify the most relevant audience for your ads, taking into account the cookies stored in their browsers.
After this, you pay according to a formula based on the number of impressions you get or clicks you receive on your ads. 2. Retargeting on Facebook and other social networks Almost everyone is on Facebook, so you can be sure to find your customers here. Social media retargeting allows you to show sponsored posts to people who have visited your website while browsing their favorite social networks. Facebook is probably the most common platform used for retargeting because it is the most general in terms of content and has the widest audience. But, that may not always be the case, you should always think about adapting your retargeting methods based on the business and client objectives: LinkedIn for B2B companies and companies targeting a specific industry or professional segment Instagram or Pinterest for fashion and e-commerce Snapchat for brands looking to target a younger demographic However, Facebook is the platform with the most options to configure your retargeting campaigns.