Post by account_disabled on Dec 3, 2023 7:34:45 GMT
Was too vague and random. Here is the new version of the copy: Did I reinvent the wheel here? Absolutely not, I just approached the audience. I explained what a buyer persona is, shared some relevant benefits of having a well-built one, and positioned myself as the authority reference, available to help them through the creation process. We were ready to start! User experience We have reviewed the essence and importance of having a positive user experience. And regarding the old Buyer Persona Generator page, here are the three main points based on my research and perception: Generic design If you go to the part of the first page where I showed the full experience, you'll see that there wasn't much related to the Buyer Persona theme in terms of design.
It was two people looking at a laptop, some icons around it and... yeah, that was it. Now, we have a moving design image of a cell phone touched by a hand. And with each click, the character America Cell Phone Number List displayed on the smartphone screen changes. This allusion brings up the idea that with a single click, the user can build several buyer personas that fit their business segment. See how it works better? Distractors When we create something really good, it's normal to want to add as much value to it as possible. But before you hit the “publish” button, stop for a second and think: am I delivering a simple, frictionless journey here? On the main screen of the previous version of the Buyer Persona Builder, the visitor could feel quite overwhelmed by two different offers: the Buyer Persona Builder experience and an ebook.
As for marketing, each offer led to different paths of the funnel. With such different routes displayed on the same screen, the journey planned to meet the buyer persona is corrupted and the user can: get lost in the experience and/or; lose the value of such a powerful resource. If you want to add complementary resources to enrich your users' experience, great! No problem with that. Just make sure that these resources do not compete with each other or distract the user from their main objective. Now, the Buyer Persona Generator home page is completely dedicated to it. But if you think that there is no complementary material throughout the day, you are wrong!